MEST 1: Essay Plan

Exam layout

Section A:

- 3 well developed paragraphs

- 4 Questions

- 15m to watch clip and make notes.

Section B:

- 35m to write

- 7 Sections- Paragraphs

- 3 Points - Print, Broadcast, E-media. (include all 3 - not equally especially for print)

- 3 Case studies - Ill Manors. A Field In England + 71

Essay Plan

Exam Question: Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. [32 marks]

Support your answer with reference to a range of examples from three media platforms. 

INTRODUCTION: Answer question - keyword, Introduce case studies - Ill Manors, A Field In England + 71, The British FIlm industry and text.

SECTION 1: 

E-media platform - Ill Manors - Tag London (Summerise campaign in one sentence)

- Original - Imaginative/Attracts audience

- Controversial

- Engaging

- Political

- UGC - Maintains audience

- Twitter

SECTION 2:

Broadcast - Ill Manors - Trailer + Muisic Video

Trailer 

- Main Character isnt the main focus.

- Conventional - Todorov

Music Video

- Political content

- Synergy - Maintains audience - Attracts Existing audience from Ben Drew's Music career as Plan B

-Actors - U+G = Personal Identification

SECTION 3:

Broadcast/E-media - TEDx Lecture

- Imaginative - Contextualises the film + character, motivations

- Goes beyond his music video audience

different audience: Middle class 'Guardian readers', social change, politics, social class, interested in how inequality is a problem.

Maintains audeince

SECTION 4:

Print - Branding

- How brand was Constructed to fit genre

- CD packaging, DVD, Film Poster/Billboards

Mise-En-Scene

- Setting

- Colour

- Font

- Image

- Costume

- Gun

= Imaginative + Attracts

+ 3 sections