Ill Manors e-media: social media research

Ill Manors Facebook page

1)How many 'likes' has the Ill Manors film page had?

-29,684 liked the Facebook page.

2)What is the top of the page promoting?

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3)Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.

This appeals to the ill manors audience because it


4)Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

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5)Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

6)Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

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7)Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.

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8)How did the institution use the Facebook page to promote the film's release in May/June 2012?
- they used the Facebook page to promote the film by creating things like question polls asking the viewers if they are going to see the film or not and also by posting up pictures of the poster and interviews talking about the film

Ill Manors Twitter feed

1)How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?

- The use of the font for the Title in the display picture. Similar colour scheme, a grey header to match the colour scheme. The same picture used throughout the promotion of the film where riz ahmed is holding the gun.

2)What hashtags are used on the Ill Manors Twitter feed?

- #ILLMANORS
#ILLTIMES

3)Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.

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 This appeals to the music fan base leaning towards Plan B's following and getting them to watch his film.

 This would appeal to the more middle/upper class. More political target audience

The younger generation are more likely to watch MTV, so therefore it appeals more to the rioters and those who have a strong opinion about it.

4)How has the Ill Manors Twitter feed used pictures to help promote the film?

-They have used pictures to show people buying a copy of the dvd and pictures of the price of the film and a long queue of people waiting to get their signed copy. showing that a lot of people are excited to watch the film which could generate word of mouth that makes the audience assume that the film is really good and worth the watch.

5)Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.

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The Tag London campaign helped generate the right audience for the film because it directly targets those who have a passionate view against the governments choice and the changes they are making. This supports the ideas that the film is trying to convey to the audience.

6)How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
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YouTube - planbuk channel

1)How was the planbuk YouTube channel used to promote the Ill Manors film?

- The youtube channel was used to post the teaser videos and spread news of the Tag London campaign. 

2)Scroll back to find the three Ill Manors teaser videos. When were these released? How did they help promote Ill Manors? What was the target audience for these teaser videos? Suggest why the videos were only 10 seconds or shorter.

- 1 - 5 march 2012
- 2 - 6 Mar 2012
- 3 - 12 Mar 2012

The target audience for the teaser videos are more aimed at the teenagers involved in the London riots as in the third teaser at the end of the video it shows a bunch of young kids pushing past police officers.

The videos are ten second or shorter because it is not a full trailer which gives and idea of the basic narrative of the film. A teaser is usually up to 30 seconds long and here ben drew spilt it up into 3 parts.

3)Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

- Their is synergy between the Tag London video and topics raised in the TEDx Lecture. Where Ben Drew talks about involving the kids more and encouraging the kids to do what they are passionate about in order to help them succeed.

4)What links to other social networking sites can you find on the planbuk channel homepage?

- At the top you have links to soundcloud and iTunes so that the audience can listen to the music. There is also links to their Facebook page and their Twitter page.