Ill Manors: TEDx lecture blog task

1) Make notes on the lecture: focus on Plan B/Ben Drew's views on the opportunities for young people in London and how these inspired Ill Manors.
- ignored by society
- listen to favourite rappers, words guided them -negative words
- fan of conscious hip hop that is like hip hop
- wanted to change things through hip hop
- wants to spread a positive message and try to reach out to the kids.
- unorthodox way of spreading positivity, hooks the audience in by making his music sound like the rest of the hip hop out there as the kids are attracted to the violent words and swearing in songs.
- cares about the project because it links to the him going back to his centre. getting kids to express the characters in the films as they should be, realistically


2) What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.
- Plan B doesn't agree with most of the things he sees that have to do with politics. he believes that the government's view about the youth is not correct and that the fact that they have negative stereotypes for people who live on council estates. Plan B believes that the term 'chav' is a derogatory term that should be treated similarly to prejudice between race and sex.


3) Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films? Is there more than one audience for this talk?
- I believe that the target audience for the TEDx lectures are students who go to college or university and maybe even older. It is aimed at both male and female equally upper/middle class ABC1 audience. It can be inferred from the audience in the clip as they seem well dressed and composed and also the way Plan B speaks slightly differently to the way he would in his music videos.. However, if it was for his music/film, the target audience would differ which is evident from the characters of the film and the way they speak, which is more suited for those who are familiar with the terminology.


4) What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.
- Plan B mentions that he thinks that there is a 'demonization of youth' and the fact that they are judged without even being are of their problems and struggles and their life story. This can be linked to Cohens theory of moral panics as it leads to hate being fuelled and people hating the youth and their actions and calling them derogatory terms like 'chav', which in turn excludes them from society, which is similar to what happens when there is news of a terror attack.