Ill Manors trailer analysis

1)What are the typical codes and conventions of film trailers - what information is usually provided?

- The typical codes and conventions of a film trailer usually consists of things like the title of the film, tagline. Text on screen such as film reviews and release dates that give us further information about the film. Cast/directors that show the audience who its filmed by and who stars in it, if they are well known characters then the audience are more likely to watch the film. There are short clips of the film that show a basic narrative of the film to give the audience a general idea of what to expect in the film.

2)How are trailers usually distributed? 

- Trailers are usually distributed by mainly through Youtube. This may be because Youtube is used by a wide range of audience and can be easily accessible by anyone. Youtube is a large platform that reaches different social media such as twitter and facebook. This means that the trailers that are distributed through Youtube can be spread easily through other platforms and word of mouth can increase and more people are likely to see the trailer increasing the chances of them watching the film.

3)How does the Ill Manors trailer use film trailer conventions?

- There is a use of enigma codes, A baby was shown during the trailer and this could in turn make the audience wonder why and how the baby fits in the storyline. There is also lots of action codes like when one of the characters was holding a gun to another mans face, it makes the audience aware that they can expect action set pieces like shooting and death, especially when there was blood shown on the screen. There is a use of text on screen at the beginning that is unconventional to how it would be used nowadays. Nowadays it would be quick and short however at the beginning of this trailer it is longer. 

4)Watch the trailer carefully and discuss how it might attract an audience. Firstly, think about who the target audience for Ill Manors might include. Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

- The target audience for Ill Manors is more for the older generation as it is rated 18. From this it is obvious that the target audience it more for the older generation. This is because of the types of scenes that are shown in the film, which are not suitable for people under 18. This film may attract the audience as because of this as it shows things and ideas that the audience may be familiar with and therefore make it easier to build personal relationships with the characters. However, there is also an element of surveillance where throughout the trailer you can see the effects of these things and it informs the audience of the good and bad affects of these.

The scenes are edited with a lot of straight cuts and is fast paced to match with the audio of the trailer. The narrative of the film is suggested but there is no clear narrative of what is going to happen. Which may appeal to the audience as they would have enigma codes that will make them want to watch the film as they would want to find out more about the narrative and how what is shown in the trailer fits in it.

The music may also appeal to the target audience as it used in a way where it is the narrator of the film. In the trailer it says 'as i take you back and forth through time' Which is introducing how the film is going to be presented to the audience. This may appeal to the audience as it is a unique way to incorporate the narrator and the music to make it seem more interesting to the audience. 

5)How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?

- Also the setting of the film shows that it is in a suburban area, a place that can be recognised by the audience which shows that it is a realistic drama film and reflects real life situations. The lighting used is highkey to get a more realistic look and so that we can see the characters more clearly which emphasises the fact that is a drama film which typically use highkey lighting so that it looks natural. 

The fact that the characters have props like guns in their hands suggested that there is an element of crime as well. This is further emphasised by The camera shots where they have close ups of the drugs being dealt with and the weapons being used. In the trailer the dialogue that is heard is aggresive and the characters are usually shouting.